Apparently Tom and I have been reading the same issue of Business2.0. On the final page there's a feature called Hits and Misses, and one of the 'hits' is a small bit on how Harley-Davidson is actively reaching out to women in its marketing, even licensing its name to a maker of women's shoes. Women now purchase 10 percent of Harley products, "up by about a quarter since 2002."
