On an entirely different note (getting beyond CEO idiocy—no mean feat), there are many reasons I love the Four Seasons hotels. One, not so small, is ... Flower Power! The floral displays are mind-boggling! Glorious! Imaginative! A Big Deal! (And I'm usually immune to such stuff.) In Chicago. Lisbon. And here in Bangkok. I think that even in a "big business" like Issy Sharp's (4Seasons CEO), Flower Power can truly be a Lovemark Anchor!