Cool Friend: David Wolfe

David Wolfe, coauthor (with Robert Snyder) of Ageless Marketing is our new Cool Friend. Does this first line from the interview tempt you to read more?

The fundamental problem I’m addressing … is the incongruity between what marketers are doing and saying and what the consumers are experiencing.

Cathy Mosca posted this on February 2, 2005, in Cool Friends.
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