Brand Slam

Through no fault of your own, someone drags your brand through the mud. What do you do?

Imagine how it feels to read the following headline if you were the person in charge of handling the Cub Scouts’ PR coverage: Cub Scout Leader Arrested in BTK Killings and that picture … ugh!

Halley Suitt posted this on February 27, 2005, in Branding.
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