Q1 = “Top Line” Considerations
You ain’t gonna beat China on cost. Hence you’d better focus on Innovation-Experience-Top Line. Make this your automatic Question #1:
“HOW WILL THIS PROJECT ENHANCE THE CUSTOMER EXPERIENCE IN A WAY THAT WILL IMPLEMENT ‘DRAMATIC DIFFERENCES’ FROM OUR COMPETITORS SO THAT WE CAN CAPTURE NEW CUSTOMERS, RETAIN OLD CUSTOMERS, & GROW THEIR BUSINESS, BUILD OUR BRAND INTO A LOVEMARK … AND KICK-START THE ‘TOP LINE’?”