Whole Foods Redux!

How good is good? Or, how Excellent is Excellent? Re Whole Foods Market: My colleague (and co-blogger) Erik Hansen tells me he never orders steak at restaurants anymore, because the result always pales beside the steaks he buys at Whole Foods. As for me, Susan & I are looking at buying a house in Boston. We loved one we looked at, but it had a small kitchen. Susan, a great cook, said to me, “Who cares? We’ll be buying all our stuff prepared at Whole Foods.”

Whole Foods = Lovemark!!!!!!!!!!!!!!!!!!!!!!!!

Tom Peters posted this on January 18, 2005, in Excellence.
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