I believe the personal & organizational mantra of our times is "Add (Lots of) Value or Die!" I further believe that the best way to think about "all this" is in terms of Professional Services Firms. (What else is IBM or UPS today, or surely tomorrow?) I've been jabbering about "PSFs" for 5 years ... but only recently concluded that they explain "positively everything." (Maybe it's the influence of my Christmas reading: Ken Wilber's A Theory of Everything.) In any event, the "PSF Is Everything" notion is taking root, and a First Product is our new Special Presentation: "Re-imagine2005: The 'PSF' Is Everything." Feedback?