"Little stuff" that Matters. A Lot!

Great email from … JUDITH SINNARD. (smarteplans.com) Judith has a “little” idea. She provides eServices to the Houston real estate community. She measures rooms at a MLS home, provides at a Click dimensions thereof … as well as photos of each room. Little deal? Big deal? The average days-on-market for one of “her” homes was 33 last year, compared to the average of 82 days. “Little” idea. Big industry! Big difference!

Tom Peters posted this on January 18, 2005, in Brand You.
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