How’s This Headline?

Over the last few days we've had a great debate about a headline for a "Dove Massage Beads" ad (see below). Here's a story of another ad headline for your comments:

As many of you know, the funeral home industry has gone through a period of intense consolidation, with a handful of big companies taking over mom & pop operations. Chicago Jewish Funerals is a new, small, privately-held company that has done very well over the past 5 or so years since they appeared on the scene. Their brand messages focus on the advantages of dealing with a smaller, local company whose owners are members of the community.

They recently ran an ad with this headline:

Big corporations are part of our life.
Do they need to be part of our death?

What do you think of this one? (I'll reveal my opinion once we have some comments.)

Steve Yastrow posted this on January 8, 2005, in Marketing.
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