Cool Friend: Whiteley

Sharon Whiteley is the CEO of ThirdAge, a Boston-based online content, marketing, and research company focused exclusively on serving the needs of Baby Boomers and midlife adults. Speaking about her book, she said, "We started from the vantage point of the investor, but [The Old Girls' Network] soon morphed itself into a book for entrepreneurs—or anybody else for that matter—that had the dream of wanting to create an enterprise, regardless of whether it was a solo-shop or a venture-backed opportunity." Read the interview.