Badvertising: Logix

Driving into Houston this evening from Geo Bush Airport … I see a billboard for a company called “Logix,” presumably some sort of IT services organization. The billboard copy read:

Our CEO is a bigger geek than their CEO.

Gee … I can’t wait to hear more.

(2 miles later, I see a great billboard: It was for an animal shelter, promoting pet adoption. There was a very cute picture of a cat, looking right at you, with copy that read “It’s ok. You can come in and just take a look.”)

Steve Yastrow posted this on January 18, 2005, in Marketing.
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