I love the writer Anita Shreve. (Most women are surprised by this fact.) Just finished her magnificent The Weight of Water. No one else—and certainly no male—deals so lucidly or movingly, or consistently in such depth, with the painful tangle of what's called human relations. Simple fact: Women appreciate complex human relationships. Men are clueless.
Implication (I've said this before, but Shreve reminded me all over again): Men cannot "get" women. Period. Thence ...
MEN CANNOT DESIGN PRODUCTS-EXPERIENCES FOR WOMEN. PERIOD.
MEN SHOULD, FURTHERMORE, NOT ATTEMPT TO SELL TO WOMEN. PERIOD.
MEN WHO DISAGREE WITH THIS ARE DELUSIONAL. PERIOD.
Men approach & deal with the world in a Linear way. No twists. No turns. Little reflection, little attachment. Get the facts. Act. Move on. Let the chips fall where they may.
Women see bends and twists and reversals in every path that involves the interplay of humans. Women appreciate & live for those bends and switchbacks; they are the essence of the human experience on earth.
Implications for every aspect of business? Profound. (Don't tell House & Garden—see above.)