Would you buy a used car from this ad exec?
A new poll by the Gallup Organization showed that only 9% of people rated the ethics of advertising professionals as “high” or “very high.” Ad execs scored higher than car salesman (6%) and telemarketers (5%), but less than stockbrokers (12%). 36% of people rated the ethics of ad professionals as “poor” or “very poor,” compared to only 27% last year.
So—what’s going on? Have they become less trustworthy, or are we just less trusting?