Badvertising: El Pais of Spain

El Pais, the largest circulation newspaper in Spain, wanted to promote three free months of access to This ad, which shows before and after pictures of the New York skyline labeled "NYC, 11-Sept-01" and "NYC, 12-Sept-01" respectively, (with the obvious difference being the missing towers in the second picture) was emailed to 50,000 people. It carries a headline which (translated) reads: "A lot can happen in a day. Imagine what can happen in three months."

'nuff said.

Steve Yastrow posted this on December 24, 2004, in Marketing.
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