Why Marketing Programs Fail

What makes marketing programs succeed—or fail? I have my ideas … but I want to hear yours.

I’m starting research for a project, and I’d love to hear your comments, ideas, anecdotes and war stories. Be sure to fill out the form on the attached link, and, if you’d like, share your thoughts with everyone on the comments attached to this post.


Steve Yastrow posted this on November 29, 2004, in Marketing.
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