Apple doesn’t sell an MP3 player, they sell a lifestyle. Buyers of iPods are buying into a club. They know that and want that.”—Andrew Green, VP Marketing, Griffin Technology/Advertising Age, “THE IPOD ECONOMY,” 10.18.04

Go Steve!!!!!!!!!!!!!!
Go Experience Marketing!
Go Dream Marketing!
Go Lovemarks!
(Think: Beyond-the-Brand.)

Tom Peters posted this on November 11, 2004, in Marketing.
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