Product++

"Apple doesn't sell an MP3 player, they sell a lifestyle. Buyers of iPods are buying into a club. They know that and want that."—Andrew Green, VP Marketing, Griffin Technology/Advertising Age, "THE IPOD ECONOMY," 10.18.04

Go Steve!!!!!!!!!!!!!!
Go Experience Marketing!
Go Dream Marketing!
Go Lovemarks!
(Think: Beyond-the-Brand.)