Oh, Canada! (Redux.)

Speaking of London Drugs (we were, right?), let me tell you about me & London Drugs & Jim Collins & Good to Great & Walgreens. Okay?

Prepping for London Drugs speech. In SF. Needed some miscellaneous stuff. Go into a Walgreens on Market Street, across from Four Seasons Hotel.

Walgreens … one of Jim Collins’ small # of good-to-great exemplars. The place is a mess. Dirty. Msde just lying about. Undistinguished on every dimension you can name.

“Experience”?
Some experience!

No doubt WGs passed Jim C’s rigorous financial hurdles. And that is … Cool. But I, for one, reserve words like Great for things that are … GREAT.

Put simply, London Drugs is … GREAT. (And so are its #s!)
Walgreens is not … great. (Regardless of its #s.)

TP message: Reserve “great” for … GREAT.

(Maybe I’ll write a book about Walgreens titled Good to … Whatever.)

Tom Peters posted this on November 3, 2004, in Branding.
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