Hey, Steve, I Agree!

Upon arriving at O’Hare, I hadn’t gone more than 100 yards before I came across another of those Accenture ads featuring Tiger Woods. I agree with my fellow blogger at this site, Steve Yastrow, who recently openly wondered about the efficacy of those ads. I freely admit I’m not a golfer, and maybe that explains it. But the whole series seems downright silly to me, especially in the midst of Tiger’s slump. If I had a couple of billion dollars burning a hole in my pocket (for an IS/IT contract), I’m far from convinced that these ads would separate my money from me.

What am I missing?

Tom Peters posted this on November 17, 2004, in Marketing.
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