Dumb? Or Dumber?

"While Fox's overall ratings are down about 6% from last year, the network has moved from fourth place into first among viewers from ages 18 to 49, which all the networks other than CBS define as the only competition that counts."—New York Times/11.01.04

"Only competition that counts."
This is stupid! (Except for CBS, apparently.)
Very stupid!
Very, very stupid!
Think: Boomers-80 MILLION-Geezers-Ready$$$$$-MANY Ready$$$-MANY Years To Go-Ignored-Opportunity.
Suggestion: Don't be stupid!

And your plans (wee biz or giant) are ...