CEOs With Zip? One Vote “Aye.”

Thanks to Jim Collins and Good to Great, “quiet” CEOs are the rage these days. I don’t subscribe to noisy-for-noisy’s-sake, but I do believe the Buzz surrounding a Welch or Gates or Branson or Buffet can add billion$$$ to market cap. Burson-Marsteller would seem to side with me …

“Surveys conducted by PR giant Burson-Marsteller suggest that 50% of a corporation’s reputation is attributable to that of its CEO.” —Fortune/11.15.04

(Hint I: 50% is a lot!)
(Hint II: This holds for a local, buzz-worthy restaurateur as much as for BigCo’s CEO.)

Tom Peters posted this on November 11, 2004, in Talent.
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