I’ve received many interesting comments from people who have taken my Brand Harmony Quiz, which I posted here a while back and included in a recent newsletter.
Main observation: Most people think they aren’t doing a very good job of creating Brand Harmony. One group of 16 CEOs who meet together regularly took the quiz and sent me the results—the average score of 40 fell into the “Time for a brand transplant” category.
Take two minutes, take the quiz. Post your score with comments!