You heard it here first. In the last few years, I've actively championed a number of causes that excite me, and that I think are important to the world at large. Among them: Design. Marketing to Women. Marketing to Boomers-Geezers. Women in leadership roles. Making the work matter: Wow Projects; Brand You; turning "staffs"/"cost centers" into value-adding Professional Service Firms. Increasing corporate "metabolic rates" to master crazy times. And now the time has come for another Big Initiative ...
The idea refers directly to the "corporate side" of health care, our biggest industry by far: that is, re-imagining health care ... TOTALLY ... so as to shift perspective from chemical/surgical after-the-fact fixes for errant body parts ... to Prevention-Healing-Wellness-Wholeness-Creativity. I learned two days ago, while addressing those responsible for the nation's Eldercare, just how noisy and obnoxious—and I hope persuasive—I could be on this topic. I PLAN TO GIVE NO QUARTER TO HEALTH CARE TRADITIONALISTS!* (*I'd love to do the same for Schools ... but, alas, I feel the system is largely intractable. The Boomer Tsunami will definitely push "healthcare world"—whether its denizens like it or not.)
Wellness, as I plan to define it, also directly engages the individual—in both a "Brand You World" and a business environment that demands unprecedented attention to creativity-innovation. The individual becomes more than a human machine/"interchangeable part"; the "whole person" must be "present & accounted for" in order to add value in these fascinating-exciting-threatening times. In such personal/revised "quests," TW/Total Wellness (physical and emotional and spiritual) is paramount as never before—a Survival Strategy, even.
Also, there is an essential-intriguing "geezer" angle here: i.e., making these wildly numerous, increasingly healthy (mechanically) Elders exciting, growing, creative contributors—not just carcasses to be "dealt with" until time to depart.
So that's where I fancy I'll head! Comments welcome! (PLEASE!)