What Will the Point Have Been?

An election analysis in Sunday's Washington Post has wider applicability, as I see it. "To win this race," Kenneth Baer wrote in the Post, "Kerry needs to stop focusing on Election Day and start thinking about his would-be presidency's last day. What does he want his legacy to be? When sixth-graders in the year 2108 read about the Kerry presidency, what does he want the one or two sentences that accompany his photo to say?"

Beautiful word!

Forget the election. Instead consider your current assignment as head of a 7-person branch in an IS/IT department. (Or whatever.) Suppose you move on in 18 months. WHAT WILL THE ONE OR TWO MEMORABLE SENTENCES THAT SUMMARIZE YOUR "TERM" BE?

Take this exercise seriously!

Tom Peters posted this on September 28, 2004, in Brand You.
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