New Ads, New Image

DHL logo and ads

I've been noticing DHL's new billboards around town and found myself looking forward to spotting more of them. Since merging with Airborne last year, the global leader in international shipping is going head to head with FedEx and UPS to increase its share of U.S. domestic shipping. While performance will ultimately determine customer shifts in loyalty, this striking ad campaign is bound to stir some interest among potential customers. You can check out the multi-media campaign at DHL's web site. Great looking graphics, on-point messages, lots of personality ... and definitely not brown. It's enough to get me to give them a chance, and I think that's the idea.