Here, courtesy of Audi's Never Follow web site, are some "rules for people who never follow rules."
"Never mind the stares."
—David Bowie, rock legend
"Never let reality get in the way of imagination."
—Azar Nafisi, author of Reading Lolita in Tehran
"Never be afraid to take a hit."
—William H. Macy, actor and writer
I especially love this one from teenage soccer phenomenon Freddy Adu: "Never bite off less than you can chew."
Interviews with all four include more nuggets about what it means to "Never Follow." Who knows more about that than Ziggy Stardust?