Merging Ad Agencies Crushed Under Own Weight

WPP Group, a mega-ad agency conglomerate is merging with (read: buying) Grey Global for $1.5 billion.

My contention: Any ad agency this big can’t do great marketing for its clients and still make money. Being this big, there will be an even bigger bias towards a brute force approach to marketing, because mega-media commissions are necessary for survival.

Corollary: The only way they can make money is if enough clients buy bad advice from them.

Debate me on this one!

Steve Yastrow posted this on September 14, 2004, in Marketing.
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