Kerry’s Lack of Brand Harmony

Interesting article from U.S. News & World Report. Those who support John Kerry are frustrated with his campaign, and those that support Bush are elated with Kerry’s campaign. This article describes, essentially, how Kerry’s brand is muddled through a series of disjointed, dissonant messages, while GWB’s messages are much more in sync.

Irony … in 1992 Clinton crafted a very clear brand while Bush the elder couldn’t weave together a clear and compelling story.

Steve Yastrow posted this on September 22, 2004, in Branding.
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