Accidental Genius

I spent the day today with a fascinating guy named Mark Levy, the author of Accidental Genius. Mark has an intriguing concept called “private writing” that involves free, uncensored writing that you mean nobody but yourself to see.

The idea is to get out of your own way and just write non-stop with no editing, no self-judgment and, importantly, no worry about the judgments of other people. This allows you to let your “creative quirks” come out as you see things from different angles. Mark says this process creates wonderful “accidents,” resulting in “bursts of exceptional insight, or—genius moments.”

Need to generate some new ideas today? Try private writing!

Steve Yastrow posted this on September 20, 2004, in Brand You.
Bookmark and Share