A Cautionary Tale

"Corporate graveyards all over the world are filled with companies that have innovated themselves right out of business." So says Sergio Zyman, bestselling marketing expert and former chief marketing officer at Coca-Cola in his new book, Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing. Zyman singles out Tom and other "innovation gurus" and warns against adopting "Destruction is cool. Innovation rules!" as a growth strategy. The book comes out next week; perhaps Tom will add it to his reading list and we can look forward to his response.