WIRED is, as usual, wired this month. Read the August issue lead story on former Celera Genomics boss Craig Venter. In his latest venture, he aims to learn everything about everything, when it comes to life on the planet. Oh how I love such boldness! Ego the size of Mount Rushmore? Sure. And why not! Timid souls leave me cold, in August or any other month.

Tom Peters posted this on August 9, 2004, in Brand You.
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