Six Degrees


Forbes (August 16) has a great little article, titled "I'll Introduce You," on software start-ups such as Spoke Software and Visible Path. They help sales folks, HR recruiters, and others figure out who knows whom how well in the company's ecosystem, which can abet the process of making contact. (Beats cold calling is one key message!)

Sophisticated algorithms help judge how closely various folks are linked to others by measuring such things as email and phone traffic, weighted by such variables as how rapidly an e-mail is responded to, or by determining if someone in our company is a physical neighbor of someone on a target company's payroll. Yup, a little freaky ... but that's no surprise by 2004!

Tom Peters posted this on August 5, 2004, in Technology.
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