I rail … and rail and rail … about our inattention to the Women’s market and the Boomer/Geezer market. Upon arriving in the U.S. (O’Hare, it of the endless delays in The Summer of Late), I grabbed the most recent BusinessWeek, and was treated to the following headline: “BABY-BOOMER, COME HOME: Gap Hopes a New Chain Will Bring Back Women Who Once Bought Its Jeans.” Yes, Gap plans to give The Gap, Banana Republic, and Old Navy a full-scale new sibling, aimed directly at boomer women, a group correctly (in my view) called “marketing’s sweetest of sweet spots” by the author of the marvelous book, Ageless Marketing. There’s hope. Perhaps.

Tom Peters posted this on August 9, 2004, in Trend$.
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