I rail … and rail and rail … about our inattention to the Women’s market and the Boomer/Geezer market. Upon arriving in the U.S. (O’Hare, it of the endless delays in The Summer of Late), I grabbed the most recent BusinessWeek, and was treated to the following headline: “BABY-BOOMER, COME HOME: Gap Hopes a New Chain Will Bring Back Women Who Once Bought Its Jeans.” Yes, Gap plans to give The Gap, Banana Republic, and Old Navy a full-scale new sibling, aimed directly at boomer women, a group correctly (in my view) called “marketing’s sweetest of sweet spots” by the author of the marvelous book, Ageless Marketing. There’s hope. Perhaps.
