Doping scandals, fears of terrorism, ever-growing commercialization, etc., etc., etc. It's enough to dampen a person's enthusiasm for the Olympics ... but not mine. I love the Olympics.
Awesome examples of athletic prowess, personal achievement, and successful teamwork abound, and no other athletic event lets us see so much multi-national cooperation, world-wide communications, and great design all over the place. (The uniforms alone are worth a design seminar, not to mention the flags, medals, signage, and all the other paraphernalia.) I'm spending my evenings in front of the TV for a couple of weeks. You could call it research on leadership, globalization, and branding.