Preparing for a speech on mass marketing. Remembered a BusinessWeek cover story of a few months ago. Went to BusinessWeek.com (I’m registered), and then to archive. Quickly found the story. (No great surprise.) But, Wow, what a fabulous collection of Online supplements—about 3 or 4 feature-length supplements, such as interviews with the chief marketing officer at P&G and McDonald’s. Easy to access. Great Total Package. Nice!
