Good on You, Voters!

There’s a poll up at right now. Playing off an innovation article about GE, we are asked which one of four GE “rules” of innovation is most important. To my mind, when I last looked, poll participants (including me—voting more than once, I was so passionate) were getting it precisely right. Here’s the latest tally: “Big ideas happen at the fringes” … 51%. “Bet on the industry, not the technology” … 22%. “Set intermediate goals” … 14%. “Make innovation pay its way” … 11%.

If you want to know more about how I feel about the importance of “fringes,” see Chapter 23 (“Think Weird”) of my book Re-imagine!; or see Wayne Burkan’s Wide-Angle Vision: Beat the Competition by Focusing on Fringe Competitors, Lost Customers and Rogue Employees.

Tom Peters posted this on August 20, 2004, in Strategies.
Bookmark and Share