Meaning: Destroy Your Music.com.

I went to see Willie Nelson and Bob Dylan Friday night—two American legends on one bill! Catch this tour if you get a chance! Willie did all his old favorites. His set felt comfy, as familiar as an old friend—fantastic. A surprise: His son Lucas did Stevie Ray Vaughn’s “Texas Flood.” Lucas didn’t try to duplicate Stevie; he made the song uniquely his own.

Bob Dylan, too, did all his old favorites. But … he hacked ’em up, rasped ’em out, rocked ’em hard … and generally tore them to pieces. Only to put them back together in new and exciting ways. With every note he was saying—shouting—the Dylan you remember is no more, he’s gone. This is Dylan here, this is Dylan now. Embrace it. Love it—or not.

Lesson: Reinvention is a wonderful thing. It’s possible in any life, at any age, in any enterprise. Of course, Dylan has done it before. How about you? When was the last time you re-imagined yourself?

Cathy Mosca posted this on August 9, 2004, in Brand You.
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