I beg you … please … please … comment on my “direct marketing” blogs of 08.05 (Direct Roars—and Roars) and 08.02 (Duh, as in Duh-rect). I met yesterday with a “direct marketer”/ Web-buzzbuilder … bzzagent.com. We (Tom Peters Company) plan to make these exciting- audacious- outrageous folks a key MOF (Member of our Family). I truly believe, tiny company on the make or large company in pursuit of customer intimacy-loyalty, that some form(s) of Direct Marketing must DOMINATE your marketing scheme. All aboard! (If you disagree—and do not have direct as a/the marketing mainstay—please explain yourself ASAP!)
