Cool Friend: Kevin Roberts

Kevin RobertsAs CEO Worldwide of Ideas Company Saatchi & Saatchi, Kevin Roberts oversees an international team of more than 7,000 creative people in 82 countries. A prolific traveler and coveted speaker, he is a constant source of inspiration to thousands of people through his vision, clarity of purpose, and inimitable, straight-talking approach. He wrote Lovemarks: The Future Beyond Brands, and when talked to him, we asked, “This is a beautiful book. How did it come to look the way it does?” He answered,”We tried to make the book live, to walk the walk, talk the talk. It’s designed to be a lovemark. So, if you think that at bottom lovemarks are mystery, sensuality, and intimacy, the book is full of mystery. You’re not meant to know what’s going to happen on the next page.”

In other words, the book is very much in the same class as Re-imagine! where design is concerned. If you loved the look of Tom’s book, you will love the look of this one. Welcome aboard, Kevin! For the full interview, click here.

Cathy Mosca posted this on August 24, 2004, in Cool Friends.
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