Badvertising: Miller Lite

The legend is that the Chicago Cubs are cursed, and can't win a championship. This legend was reinforced last year when fan interference prevented the Cubs from winning the National League title and going to the World Series.

We Cub fans get pretty depressed about the Cubs' inability to win, and don't like talk of curses. So, explain the thinking behind this: Miller Lite has a billboard over a building right across the street from Wrigley Field's right field fence, visible from virtually all seats in the park, with the headline: CURSE QUENCHER

Cub fans I've talked to think this ad is really stupid. Is Miller saying they have the power to make the Cubs win? As one fan put it to me, "Who are they to talk about ending the so-called curse, when they have their name (Miller Park) on the stadium of the Cubs' rivals, the Milwaukee Brewers, only 1 1/2 hours away up Interstate 94."

Who was asleep at the meeting when the ad agency got approval for this one?