Tom on Martha

Tom writes about Martha Stewart in Re-imagine!

Until very recently, we lived in a world where “assets” were “things you could touch.” A smokestack. A conveyor belt. A bricks-and-mortar store. Then, quite suddenly, we entered a world where the assets of, say, Martha Stewart Omnimedia where things like … “Perception of Martha.” Thus:
Ubiquitous Martha = Billions in Market Capitalization
Martha-as-Indicted-Insider-Stock-Trader = Far (Far!) Less.

And it looks like “Martha-as-Sentenced” will be somewhere in-between.

Geoff Thatcher posted this on July 19, 2004, in Branding.
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