Willing Slave or Brand You?

Author Madeleine Bunting, in Willing Slaves, examines how we are seduced by the “culture of overwork.” She even credits (blames) Tom: “Peters injunctions accurately captures the strategy needed to navigate the highly skilled areas of the labour market. It is no longer enough to do a good job; you also have to do your own PR.” And that’s a bad thing?

Geoff Thatcher posted this on June 17, 2004, in Brand You.
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