Tom writes in Chapter 14 of Re-imagine! that boomers have $2 trillion in annual income and marketers are "stupid" for focusing on the 18-44 demographic. So, with all respect, my question is this: How could the juvenile Dodgeball beat the adult Terminal at the box office? One article put it this way:
Dodgeball drew a young male audience, while The Terminal played mostly to older crowds less likely to rush out on opening weekend. DreamWorks, which distributed The Terminal, hopes the film has staying power.