Where Were the Boomers?

Tom writes in Chapter 14 of Re-imagine! that boomers have $2 trillion in annual income and marketers are “stupid” for focusing on the 18-44 demographic. So, with all respect, my question is this: How could the juvenile Dodgeball beat the adult Terminal at the box office? One article put it this way:

Dodgeball drew a young male audience, while The Terminal played mostly to older crowds less likely to rush out on opening weekend. DreamWorks, which distributed The Terminal, hopes the film has staying power.

Geoff Thatcher posted this on June 23, 2004, in Trend$.
Bookmark and Share