Tom’s muse Julie Anixter contributed Chapter 10 on the impact of Brand Inside in Beyond Branding:
The brand, if shared, if articulated, if co-created, is a powerful flame that can illuminate the process and help everyone make principled choices.
Tom’s muse Julie Anixter contributed Chapter 10 on the impact of Brand Inside in Beyond Branding:
The brand, if shared, if articulated, if co-created, is a powerful flame that can illuminate the process and help everyone make principled choices.