As the home of WOW!Projects, and loving design the way we do, we urge you all to visit Tolleson Design. Steve Tolleson, the founder of this San Francisco-based creative firm, is also the author of Soak Wash Rinse Spin. This book makes the design of Tom's Re-imagine! look downright staid. However, better than the design is the message—about what guides Tolleson's work for such clients as Nike, AOL, and Mattell's licensing program for Barbie (including the clothing line).