Talent Magnets

Kristin Backhaus, in a recent Journal of Business Communication article, wrote, “As branding grows in popularity, a firm without a distinct employer brand identity is not likely to succeed in the battle for the best and brightest candidates.” Or as John Sullivan, former Chief Talent Officer at Agilent Technologies might put it, “do you have a brand or a bland.”

Geoff Thatcher posted this on June 16, 2004, in Branding.
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