Aesthetics Management

Ashraf Oozeerally defines aesthetics management (and quotes a little Tom) in lexpress:

Ideally speaking, aesthetics management should begin with a thorough status quo, an AS-IS analysis of every aspect of a company’s or brand’s visual and sensory identity to project necessary aesthetic outputs (corporate expressions) while identifying how customers perceive the organization’s current inputs (corporate impressions).

Geoff Thatcher posted this on June 10, 2004, in Branding.
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