Insecurity ... now more than ever. No matter where you are in an organization, your job is at risk. What to do? Be known for your projects and manage your own personal brand. The Scotsman reports.
Daniel Altman at Business 2.0 weighs in on the outsourcing debate; education figures prominently.
Our friend Heath Row at Fast Company riffs on a Tom article on projects from a past issue, then lays out six components of the perfect project team.
Carol Hymowitz writes about the obvious in today's issue of the Wall Street Journal. (subscription required):
Good governance depends primarily on leaders who put integrity and the interest of their companies ahead of their self-interests. These executives are willing to grapple with difficult decisions that may involve personal sacrifice.
"Commit! Engage! Try! Fail! Get up! Try again! Fail again! Try again! But never, ever stop moving on! Progress for humanity is engendered by those who join and savor the fray by giving one hundred percent of themselves to their dreams! Not by those timid souls who remain glued to the sidelines, stifled by tradition, and fearful of losing face or giving offense to the incumbent authorities." Read more ...
In her book Marketing to Women, Marti Barletta presents a compelling business case on the buying power of women. She told us last year that she wrote the book because there is "a humungous marketing opportunity that no one, except Tom, has written about. There was a gap."
"In order for consumers to adopt a new product, they need to know the basis for interest. They need to have a reason to
believe. The narrative, and the story, and the history are critical to
explaining to the consumer why they should become emotionally involved, emotionally connected with this product. It is a requirement for a new luxury company to be able to describe how did we happen to get where we are, and how did we happen to get to create what you want." Read the interview here.
Michael Silverstein is coauthor with Neil Fiske of Trading Up: The New American Luxury.
Tom's publisher recruited these fans for a picture in London on the day of Re-imagine!'s UK release.