Off-Shoring Alert

Do they wear slippers in India? Note: Registration is free at Forbes.com.

Geoff Thatcher posted this on May 18, 2004, in News.
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Brand You Survival Kit

Tom created a Brand You Survival Kit for the June 2004 issue of Fast Company. It's available online, but here's the gist of it:

Think About Great Gigs
Be a Spin Doctor
Master Something
Laugh Off the Fabulous Screw-up
Embrace Ambiguity
Loyalty Ain't Dead
Appreciate New Technology
Never Be Satisfied

“Ah-Ha” Moments

Brand Autopsy features a long list of Re-imagine! "ah-ha" moments from a funky guy named Rich at Missing Link.

See Re-imagine! on PBS

Learn how TNT found its drama and why a regional hospital in South Bend, Indiana, opened a children's health museum. In his first public television special in the post-Enron, post 9/11, post-boom era, Tom is back with a call to arms and a passionate wake-up call for the business world, educators, and society as a whole. Check this pdf schedule for
your local station.

Speaking of That Hospital?

In addition to being featured in Tom's new PBS documentary, South Bend's Memorial Health was featured last year in Newsweek. Now, it's mentioned in the latest issue of BusinessWeek, too.

Women Roar!

Take It Live logoDownload Tom's slides from the Microsoft©Office Live Meeting web seminar on 5 May 2004 with author Martha Barletta. Or go to www.livemeeting.com to see and hear the entire discussion. ID=Tompeters-4, PW=650650.

Make Rules, Break Rules


Lomography is a picture site based on a camera called the LOMO. What we like here, though, is their list of The 10 Golden Rules. Granted, most of them apply to someone taking photographs, but if you let go of that constraint, you can see how these rules might apply to anyone who's trying to do something cool, wild, beautiful ... innovative.

1. Take your camera wherever you go.
2. Use it any time—day and night.
3. Lomography is not an interference in your life, but part of it.
4. Try the shot from the hip.
5. Approach the objects of your lomographic desire as close as possible.
6. Don't think. (William Firebrace)
7. Be fast.
8. You don't have to know beforehand what you captured on film.
9. Afterwards either.
10. Don't worry about any rules.

Thanks to Joi Ito's blog for the link.

Women-Owned Businesses

An article in today's New York Times reports on a study funded by Wells Fargo that shows women-owned businesses growing at twice the rate of all privately owned businesses. And it appears that the greatest growth has occurred in the construction industry.

A Good Friend Asks, “Where are all the woman VCs?”

Our friend Halley Suitt writes about the lack of women at a venture capital get-together at the Charles Hotel in Cambridge, MA. She reports from her day job site, Worthwhile magazine blog.

Tom Talks in Edinburgh

Insecurity ... now more than ever. No matter where you are in an organization, your job is at risk. What to do? Be known for your projects and manage your own personal brand. The Scotsman reports.

puzzle

Puzzled at work? Discover ways to put Tom’s ideas into Action.