Re-imagining NASA


Tom writes that: "It is the foremost task—and responsibility—of our generation to re-imagine our enterprises and institutions." Check out this cool story at CNN and Space.com detailing how NASA may re-imagine itself by turning to "privatization" and "small, entrepreneurial firms." If it means going to Mars, we say go for it!

Plenty of Room at the Bottom

Our friend Dave Dorff emailed us this fascinating speech by Physicist Richard P. Feynman with the following comment, "Here's a piece of history—may take some concentration to read (at least it did for me)—but considering it was written in 1959, it's enormously insightful for today's science and technology."

A Passion for Passion

See Tom's newest special slides presentation, Passion, the Motivational Speech.

A Hotel’s Reagan Tribute

Second item on the Wall Street Journal's blog has this little item about a visit to Washington, D.C., yesterday.

What touched us most, though, was that our hotel, the Mandarin Oriental, had gone out of its way to honor Reagan. At the front desk were three monochromatic bowls of jellybeans—one each red, white, and blue. When we got to our room, the bed had been turned down, and in place of the standard chocolate were a small package of jellybeans and a card with the famous quote: "General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come here to this gate! Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down this wall!"

Not only a fitting tribute, but the kind of customer service we, well, mostly read about.

Geoff Thatcher posted this on June 11, 2004, in News.
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Branding Q&A

Now that my business is growing bigger, should I concern myself with branding when even my logo is homemade on my computer?

When one of their readers asked about branding, Dr. Ned Roberto and Ardy Roberto answered with a little Tom.

Debating Globalization

Is 'localization' the inevitable result of globalization? As global becomes local, opposing sides of the argument are voiced by interesting folks such as Julian Birkinshaw and Helena Norberg-Hodge.

Aesthetics Management

Ashraf Oozeerally defines aesthetics management (and quotes a little Tom) in lexpress:

Ideally speaking, aesthetics management should begin with a thorough status quo, an AS-IS analysis of every aspect of a company's or brand's visual and sensory identity to project necessary aesthetic outputs (corporate expressions) while identifying how customers perceive the organization's current inputs (corporate impressions).

Brand Bounce Back


It's a fact and fiction blend, with trimmed lapels, less wool over the eyes, and a continuing love for romance and exotica. Check out what J. Peterman and John O'Hurley have done to restore the catalogue we used to read like light fiction.

Authenticity

Business 2.0 has a nice article on a "touchy-feely" B-School class at Stanford. Our favorite point: "Give away secrets. It pays to tell a newcomer some of your faults." Kinda like that good 'ol "without wax" metaphor Boyd and Ron are always talking and writing about.

Special Slides

Get Tom's latest special presentation, a shorter version of Leadership50.

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