THE WORKS 1966-2015: Overriding Logic

This—circa November 2015—is my best shot. It's "THE WORKS." Some half-century in the making (from 1966, Vietnam, U.S. Navy ensign, combat engineer/Navy Seabees—my first "management" job); but also the product of a massive program of self-directed study in the last 36 months. It includes, in effect, a 250-page book's worth—50,000++ words—of annotation.

The times are nutty—and getting nuttier at an exponential pace. I have taken the current context as fully into account as I am capable of doing. But I have given equal attention to more or less eternal verities that will continue to drive organizational performance and a quest for EXCELLENCE for the next several years—and perhaps beyond.

Steal. (That's the whole bloody point.)
P-L-E-A-S-E try something, better yet several somethings.* ** *** **** *****

*Make no mistake, this is a 14-chapter ... BOOK. I think and write in PowerPoint; but the flow is emphatically "booklike"—and the annotations are extensive, to say the least; if something needs explaining, well, it's explained. I dearly hope you will join me in this cumulative—half-century—journey.

**My "Life Mantra #1": WTTMSW/Whoever Tries The Most Stuff Wins.

***I am quite taken by N.N. Taleb's term "antifragile" (it's the title of his most recent book). The point is not "resilience" in the face of change; that's reactive. Instead the idea is proactive—literally "getting off" on the madness per se; perhaps I somewhat anticipated this with my 1987 book, Thriving on Chaos.

****Re "new stuff," this presentation has benefited immensely from Social Media—e.g., I have learned a great deal from my 125K+ twitter followers; that is, some fraction of this material is "crowdsourced."

*****I am not interested in providing "good presentations." I am interested in spurring practical action—i.e., pick a few things and try them. Otherwise, why waste your time—or mine?

Contents/"The Works"/1966-2015/EXCELLENCE!

Chapter ONE: Execution/The "All-Important Last 95%"
Chapter TWO: EXCELLENCE (Or Why Bother at All?)
Chapter THREE: 34 BFOs/Blinding Flashes of the Obvious
Chapter FOUR: People (REALLY!) First
Chapter FIVE: Tech Tsunami/Software Is Eating the World++
Chapter SIX: People First/A Moral Imperative Circa 2015
Chapter SEVEN: Giants Stink/Age of SMEs/Be The Best, It's the Only Market That's Not Crowded
Chapter EIGHT: Innovate Or Die/W.T.T.M.S.W./Whoever Tries The Most Stuff Wins++
Chapter NINE: Nine Value-Added Strategies
Chapter TEN: The "PSF"/Professional Service Firm "Model" as Exemplar/"Cure All"
Chapter ELEVEN: You/Me/The "Age of 'BRAND YOU'/'Me Inc.'"
Chapter TWELVE: Women Are Market #1 For Everything/Women Are the Most Effective Leaders
Chapter THIRTEEN: Leadership/46 Scattershot Tactics
Chapter FOURTEEN: Avoid Moderation!/Pursue "Insanely Great"/Just Say "NO!" to Normal


"Business has to give people enriching, rewarding lives ... or it's simply not worth doing."—Richard Branson

"Your customers will never be any happier than your employees."—John DiJulius

"We have a strategic plan. It's called 'doing things.'"—Herb Kelleher

"You miss 100% of the shots you never take."—Wayne Gretzky

"Ready. Fire. Aim."—Ross Perot

"Execution is strategy."—Fred Malek

"Avoid moderation."—Kevin Roberts

"I'm not comfortable unless I'm uncomfortable."—Jay Chiat

"It takes 20 years to build a reputation and five minutes to ruin it."—John DiJulius on social media

"Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart."—Henry Clay

"You know a design is cool when you want to lick it."—Steve Jobs

"This will be the women's century."—Dilma Rousseff

"Be the best. It's the only market that's not crowded."—George Whalin